Uses for Forest Service Issues in the News
Monitoring the content of the news media allows users to take the pulse of ongoing public debate about important issues and to track changes in the debate over time. Forest Service Issues in the News is intended to be used by planners, managers, public affairs officers, communications officers, policy analysts, policymakers, and others for a wide range of applications, including:
understanding the social context for planning and decisionmaking
identifying stakeholder concerns
designing effective communication strategies
assessing the extent to which Forest Service messages are being conveyed in news media stories
evaluating the response to new policies and programs and so on.
|